AI Arms Race in eCommerce
As brands start experimenting this year, I think we’ll see several finally start to crack the personalization code and pull ahead of the pack. The race is on...

Matt Osman
Co-Founder & CEO @ Treat
Stay up to date on all things related eCommerce and generative AI
As brands start experimenting this year, I think we’ll see several finally start to crack the personalization code and pull ahead of the pack. The race is on...
Matt Osman
Co-Founder & CEO @ Treat
ROAS as a metric for performance marketers is that it over-incentivizes first orders, and under-values more costly channels.
Matt Osman
Co-Founder & CEO @ Treat
DJ Switz
Head of Partnerships
CMOs, eComm pros, and marketers gathered in Santa Monica for a fun night of drinks, networking, and shop talk.
DJ Switz
Head of Partnerships
Greylock Partners backs Treat, a data driven generative AI platform for eCommerce marketers and designers.
Matt Osman
Co-Founder & CEO @ Treat
Treat CEO, Matt Osman, joins the Greymatter podcast to discuss the Post-ATT world and what it means for commerce brands and the companies building tooling to support them
Mo Tanveer
Head of Marketing
Since the introduction of the ATT policy, many brands have seen an increase in their customer acquisition costs (CAC). This is because they are no longer able to track users across other companies’ apps and websites for advertising purposes.
Matt Osman
Co-Founder & CEO @ Treat
AI image generation is like a "slot machine" for marketers and designers, providing exciting and unpredictable results for brainstorming. Pairing with performance data analysis is key to maximizing its impact.
Matt Osman
Co-Founder & CEO @ Treat