Treat Blog

Stay up to date on all things related eCommerce and generative AI

AI Arms Race in eCommerce

As brands start experimenting this year, I think we’ll see several finally start to crack the personalization code and pull ahead of the pack. The race is on...

Matt Osman

Co-Founder & CEO @ Treat

The Problem With ROAS

ROAS as a metric for performance marketers is that it over-incentivizes first orders, and under-values more costly channels.

Matt Osman

Co-Founder & CEO @ Treat

Treat's L.A. Dinner Recap

CMOs, eComm pros, and marketers gathered in Santa Monica for a fun night of drinks, networking, and shop talk.

DJ Switz

Head of Partnerships

The Post-ATT World: What DTC Brands Need to Know

Treat CEO, Matt Osman, joins the Greymatter podcast to discuss the Post-ATT world and what it means for commerce brands and the companies building tooling to support them

Mo Tanveer

Head of Marketing

How Apple Broke Marketing

Since the introduction of the ATT policy, many brands have seen an increase in their customer acquisition costs (CAC). This is because they are no longer able to track users across other companies’ apps and websites for advertising purposes.

Matt Osman

Co-Founder & CEO @ Treat

Going beyond AI Slot Machines

AI image generation is like a "slot machine" for marketers and designers, providing exciting and unpredictable results for brainstorming. Pairing with performance data analysis is key to maximizing its impact.

Matt Osman

Co-Founder & CEO @ Treat